Instances in adobe analytics. Events. Instances in adobe analytics

 
 EventsInstances in adobe analytics Note

Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. Hi there, Thanks for reaching out. You can then multiply it by a static number. pulling data for that new calculated metric (exchange "instances" by the new id "cm_xxx") and you can get the data. Tracking code instances are higher than page views. . - 591193Hi , For a detailed explanation of "instances of. 17-05-2018 02:57 PDT. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. STEP 1: Create New Rule. Sign In. Some dimensions, such as eVars, persist dimension items past the hit they are set on. Adobe Advertising traffic metrics in Analytics usually start with “Adobe Advertising,” except for “AMO ID Instances. i. Created for: User. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Select Extension > Adobe Analytics. Learn. Ok, this is helpful. The issue is in your code implementation, is you have 2 page views then it means you are calling s. Experience League CommunitySelect default report metrics. Shared Secret (can be obtained from Adobe Analytics > Admin > Company Settings > Web Service ). 2. Marketing Channel rules that are based on referrer information will cause a Marketing Channel instance on custom links (non-page view hits). Join us for our next Community Coffee Break on November 14 at 10am PDT. Later on, (more than 30 minutes) I start browsing the site again from the same tab. 0335For information on how exits work as a dimension, see Exit dimensions. Adobe Report Builder is an Excel add-in that allows you to pull your Adobe data directly into Excel. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended Marketing. Also, in the Metrics next to Instances click on the "None" and select "SubTotal (this request)". One of the segments or the search in this visualization contains a text search that returned too many results. Hello, Question 1: When I check the All Reports>>Custom Conversion>>Custom Conversion 71-75>>display, I find that page views is bigger than Instances. on the first page that actually contained the campaign), the page views represent all the pages (including the first one) that have the campaign value set (either directly or through attribution) This distinction is important. Also, in the Metrics next to Instances click on the "None" and select "SubTotal (this request)". do you see one. Issue Do instances of Marketing Channel get counted on custom links (non-page view hits)? Resolution. It records visit and engagement data of different channels and allocates conversions back to the respective channels. 10/21/21 8:22:23 PM. All your Campaign instances display in the left pane list. linkURL in AppMeasurement and the Analytics extension custom code editor. . Issue Do instances of Marketing Channel get counted on custom links (non-page view hits)? Resolution. In the AppMeasurement library, disableIdSyncs is the correct parameter for disabling the ID synchronization, and there isn't a separate parameter specifically named disableSync. For more information about the AMO ID and EF ID, see Adobe Advertising IDs Used by Analytics. I am using data warehouse feature of Adobe Analytics for page views and download instances of a web page. We've two registration forms where we track the interacted form fields in a list variable and abandoned fields in an eVar, we need to te. Analytics Marketing Channel Instances on Custom Links | Adobe. Adobe Analytics Mentorship Program 2023! Join now to prepare to get an Adobe Analytics certification with an expert mentor! Learn more. We are really wondering how come it got appeared in our data without exist in our site. Thanks in advance! RoshanHi Thanks for your replying. Pages report against any Instances metrics. Do you know if you have "automatic" download links enabled? If so, this looks like its tracking exit and download links manually, and then the automatic link tracking is also tracking just the basic info? Have you tried testing the site when downloading. 1 Accepted Solution Correct answer by SrikrishnaChaitanya Level 2 11/9/23 4:49:44 AM Hi Huideshao When the site is implemented the Download Link Evar will be. Make sure that you select "Visit" and not "Hit". You can search based on these inputs:The ‘Instances’ metric shows the number of times a dimension was explicitly defined in an image request. < It looks like Download Link Instances and CTA Click(e15) are not having the same "where" condition. Here's how to create the segment: Log in to your Adobe Analytics account and go to the "Workspace" tab. This is the analytics instance you would access your scorecards under. This article is intended for an audience that includes existing Adobe Analytics users, business stakeholders, developers, digital platform managers and teams, data analysts, website optimisation teams, digital marketing teams, digital risk and legal teams. Traffic Metric. Alternatively, you can use the keystrokes alt+1. 676 (evar instances)Hi There I'm trying to get a report of all the monthly file downloads (instances) into excel via report builder. Analytics Marketing Channel Instances on Custom Links | Adobe. Community_Admin. To create an Execution instance type external account, apply the following: Go to the Administration > Platform > External accounts folder. Hello Adobe Community ! I was wondering what could be the use of checking the "Count repeated instances" on a Workspace Setting ? A repeated instance only happens after refreshing a page ? Or is it when an eVarX gets twice the same value but on a diferent page ? For instance : eVarX values per pa. Hi , Visits: It is defined as a sequence of consecutive page views without a 30-minute break, or continuous activity for 12 hours. js - Adobe Experience Cloud Debugger and Chrome Developer Tools. Courses Tutorials Events Tutorials EventsHits. The following dialog is displayed: In the Filter dialog, select the workflow search criteria. The ‘Instances’ metric shows the number of times a dimension was explicitly defined in an image request. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value persisted. We can now pull such reports using Evars; Common Evar lifetimes include Visit – value lives for the duration of a user’s visitHi, I'm loving the addition of flow to workspace. I have a hit that sends to adobe workspace an event (event 5) and populated an evar (evar73 = "checkout_Carla"). Data aggregation: For reliable analysis and reporting, data aggregation gathers unprocessed. This metric is helpful when you want to understand more about the first impressions visitors have on your site. Workspace / Custom Set Home Screen (Adobe. A sequence is a consecutive set of hits where a given variable contains the same value (whether by being set, spread forward, or. This concept can also be used to test out specific Adobe Analytics features. Deduplicated metrics may differ slightly in Adobe Analytics vs Customer Journey Analytics. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. No Can you use Instance of X in place of setting up a custom metric - in most - 591193Because occurrence also includes all actions/clicks (also your Pave Views are 1 off. . Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. Tracking Code (Campaign Variable) instances. The following Analytics tools cannot push data via SFTP: Reports & Analytics; Ad Hoc Analysis; Report Builder; Pull Delivery. Ok, this is helpful. < I can understand it now. s. . For hit-level ‘time spent’ metrics, the denominator is sequences. – Page Views = 3 : Server Calls 2, 4 and 6. s. Adobe doesn’t collect any PII data itself. is counter event and metric instances same?Adobe Analytics For Dummies. You can get the report by Selecting the below menu. Specify the rule name in the Name text box. The visit gets classified as Session Refresh. Solved: Hi I have a query about the Referrer. A visit starts when the user first arrives on your site. After adding all the elements, select Done to save them. In some cases, the prodView event isn’t added. However, if you want to disable synchronous image requests for Adobe Analytics specifically, you can use s. tl() function. Make sure that you select "Visit" and not "Hit". S. This change was made to reflect industry standards in metrics and reporting, and to make the metric easily identifiable in reporting. Sign In. zd_steve_sutton. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. Instead of getting a server call for each instances, i get 2x calls from the old one, with a mix of variables values from both designs. For merchandising variables using conversion variable syntax, instances are counted each time the eVar is set. Meet our community of customer advocates. The reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s technology standards. I have a hit that sends to adobe workspace an event (event 5) and populated an evar (evar73 = "checkout_Carla"). 08-01-2016. Difference between event and instances. Sign In. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value persisted. The marketing channel dimension in Adobe Analytics provides a complete view into each of the categorizes of referrers and ads that drive traffic to your site or app. Unused. Ishan_Sinha_. Master the most basic and widely applicable features in the easiest way. 08-03. Hi Tobz, Run the Exit link report in ReportBuilder and in step 2 of 2 of the wizard, in the Row Labels next to Exit link on the right click on the "Hide" box next to the "X". Click on the panel containing your report breakdown. Most text fields are JavaScript. Hi. A simple way to do this. The first section of this guide walks you through the analytics decisions you need to make to. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value persisted. Adobe Analytics’ Calculated Metric Builder offers the ability to create unlimited, on-demand metrics. Since all my instances and custom events match 100%, I have no concerns at all with the accuracy of my instances. These segments are then further broken down into containers, which are based on a Visitor, Visits, and Hits. Try searching for "Instances" to. I tried segmenting with another several ids, all got DIFFERENT report ids but SAME response values of "instances" and "visits", which I expect them to be different. Create a segment with Visit Container where eVar1 exists. 8. LearnI am going to answer you with one of my favorite posts by Adam Greco, but the simple answer is: NO. Occurrences higher than Instances: This outcome is expected for conversion variables, as occurrences also includes the number of times the variable was defined. I also tried requesting with no "segments" field, got the. Currently the pathing appears to be set at an instances / occurances level. Yes, you can achieve this by using a segment in Adobe Analytics. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsActually, this is caused by a common "gotcha" in AA: although "pagename" is tracked with Custom/Download/Exit Links, AA doesn't actually allow Page and Custom/Download/Exit Links to be reported together! So the solution is: Setup an eVar to track the same value as your Page. When activated, this setting treats multiple consecutive page views to the same page as multiple page views. Resolution. e. Sign In. This section is intended for Adobe Analytics Administrators. I’d want to be notified when any of them is ‘below or equals’ 10 in the alert settings. 10/21/21 8:22:23 PM. It takes all Analytics variables defined on the page, compiles them into an image request, and sends that data to Adobe data collection servers. This metric is helpful when you want to understand more about the last thing visitors see before leaving your site. I would love to have a global Instances metric (as the global Visit metric) or Event Instances metrics available in Calculated Metrics Builder. Do you know if you have "automatic" download links enabled? If so, this looks like its tracking exit and download links manually, and then the. Visitor Container. < I can understand it now. But I had to find out that this works on visitor level. On February 7th, 2019, Adobe Analytics for Video and Audio released a metric name change. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. Dear Neha, Kindly go through my blog post on the topic. Adobe Analytics occurrences refer to the instances when a specific event, action, or interaction takes place, such as clicks, downloads, video plays, and form submissions. 13-01-2021 05:58 PST. Workspace / Custom Set Home Screen (Adobe Analytics) Adobe Analytics doesn’t presume to create a pre-built report for all users to see on login. Level 1. Instances: Occurrences count hits where a dimension item was set or persisted. linkURL variable is a string, containing the URL of the browser when the link was clicked. Navigate to Components > Calculated Metrics > Add. Also all classifications and variables for tracking code (the name of this variable in my implementation) are showing, just not. Navigate to the Permissions tab. The container architecture employed in the Segment Builder defines. . So if you want to capture the page load time in seconds. Admin. What worked for me: create a calculated metric with just the desired "instance". Activity Map is a tool available to Adobe Analytics users to help you visualize user activity data directly on your web site. . You can also use Occurrences as a metric, it can be applied to both eVars and list variables. mvvar1_instances - mvvar3_instances: The list variable values that were set on the current hit. . . and give you useful channel insights. But as I said, all my - 591193The alternate tracking code variable I specified for the new version is not being defined. Last update: 2023-09-21. Analytics Marketing Channel Instances on Custom Links | Adobe. This setting affects only certain metrics, such as Single. Pair that with the available mathematical functions, and you can start to see the power of this. The ‘Instances’ metric shows the number of times a dimension was explicitly defined in an image request. Some dimensions, such as eVars, persist dimension items past the hit they are set on. Given the increased certification and accreditation of the infrastructure, there are some feature differences between the general commercial Office 365 offerings and those available in GCC High. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Use the following procedure to configure link tracking for a Text component: Open the page in edit mode and edit the Text component. The following is an example of a workspace to track clicks to. Description. No success events are configured by this report suite template. Most users would probably only have one or maybe two companies that are entitled to. Add Instance Metric to DataWarehouse Hello Adobe Community ! I was wondering what could be the use of checking the "Count repeated instances" on a Workspace Setting ? A repeated instance only happens after refreshing a page ? Or is it when an eVarX gets twice the same value but on a diferent page ? For instance : eVarX values per pa. On your site, you may have links to other sites that you own, or to other sites that you. Level 3. Understand if certain files are downloaded. But I am seeing an issue with this eVar5. Visits most commonly consist of multiple image requests. . Transcript. However, Marketing Channels based on page URL, included query strings, will NOT count a Marketing Channel instance on customer links. 916. Make click-through metric available in Data Warehouse. This dimension is useful to understand which specific URLs drive the most traffic to your site. Sending an s. In Adobe Analytics, the Marketing Channels dimensions and metrics in Workspace are one of the tools that can help you track the influence of different channels on your orders, revenue, etc. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data. And the value of eVar5 is hard-coded. . An advertisement can be displayed on a viewed page. tl () - a “track link” beacon, which is often referred to as a “custom link” hit/beacon, which does not. This starts the author instance, running on port 4502 on the local computer. Currently I'm dealing with a workspace for a marketing page, which invites customers through email links with specific tracking codes per each links on the email. Admin. Page Views. Our business has requested an Adobe hosted FTP account which used to temporarily store the reports. We hope that the resources here will help you get the most out of YOLOv5. In Reports & Analytics, navigate to View All Reports > Activity Map. Measurement for this metric is most valuable when a visitor can perform an action on the page without navigating to a new page. Select the text that you want to use as hypertext and click the Hyperlink button. The metric is in essence the sum of page views and page events. varchar(50) new_visit: Flag that determines if the current hit is a new visit. t () - A “track” beacon, which is a page view hit, incrementing page views for the given page name, as well as setting other variables. Later on, (more than 30 minutes) I start browsing the site again from the same tab. For example, let’s pretend that you don’t trust that Adobe has really addressed the “repeated instances” in Flow visualizations described in this post. Defines common settings for a website that provides information about services and products that are typically sold through further engagement. On the other hand, to extract data from specific components within a window,. properties file beneath the /publish directory. ly) = The total number of clicks on a URL embedded in the Post (Reported by ctx. @edbudev To understand why there is an unspecified line item while checking the Analytics report with Occurrences metric, we need to understand the following definitions and scenarios. . toll (+1) 408. Adobe Analytics. . Ok, so problem solved after Adobe Support reply. How to Get Data In and Out of SiteCatalyst - Part I | Adobe Blog. Select Reports in the left-hand pane, then double-click the required report in the right-hand pane so you can open it for viewing, or configuration, or both. Instances: Occurrences count hits where a dimension item was set or persisted. As the Instance Details feature is dedicated to Campaign v7/v8 instances only, the “Non-Applicable. User. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageMake instances an available metric for data warehouse reporting. At that time, Reports & Analytics and all of its reports and schedules will stop working. – Visits and Unique Visitors will be still 1 because everything happens within the visit. @Brian_Johnson_ Intent is to send data to two different set of reporting suites in two different org's. keyword={keyword } There are two ways to get that keyword data into Analytics. Close all browser instances that are running the application. Unused. Visits in case of Marketing Channel reports:. but with the way that Workspace works and the. – Visits and Unique Visitors will be still 1 because everything happens within the visit. To me it is actually a self-evident metric. 0335The t () method is an important core component to Adobe Analytics. Locate Adobe Analytics icon. Generally, this line item means that the variable was not defined or otherwise unavailable. 3) visit segment (before sequence) where „evarX-Instance does not equals 1“ then „evarX-Instance equals 1) it shows you all hits where evar is set (1) and either it is the first hit (2) or within a sequence of hits until the instance occurs (3) maybe this can be done a way easier, possibly by just 1 segment by combining the containers. Often I don't able to see the first step of navigation even if it is tracked (by a freeform table I see home's screen is tracked). Try searching for "Instances" to let Analysis Workspace show you all Instances metrics. These dimensions should be available in Analysis Workspace, Reports & Analytics, and Report Builder, provided that your Analytics implementation is enabled for Activity Map. You can place links with different query string parameter values in different places across the internet. The following is an example of a workspace to track clicks to. g. In just a few clicks in the Adobe Analytics Extension in Adobe Experience Platform Launch, you can start tracking exit links on your site (links that lead off of your site to another site). Hi Chetanya, Not sure what you mean by product. There is a good overview on the Adobe Analytics Help Microsite (linked below). Yes, if you have Shared Audiences provisioned (a part of Analytics for Target integration), then you can build a segment in Analytics and make it available for other solutions including Target. Sums of Referrer Instances and Referrer Visits is. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. ok even personally it's the only idea that comes to my mind tooPotential Differences between Adobe Analytics Data and CJA data within AEP; In-app messages not displayed; Campaign: Cannot see email in delivery activity DCE mode; Implementing Video Analytics in Adobe Launch; Permissions disappear unexpectedly in AEM as a Cloud Service; How to prevent slow email delivery because of. It is an eVar with the most recent allocation. M6i instances feature a 4:1 ratio of memory to vCPU similar to M5 instances, and support up to 128. So, the values of "instances" from - 238758Adobe Analytics. Last update: 2023-09-21. STEP 1: Create New Rule. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Support Hours 24 hours a day Mon-Fri in all major international cities: Global Telephone Numbers: U. How works the attribution model for "non-repeating Instances". Not able to get the download instances option. Originally written by Analytics Demystified on October 19, 2009. But to automate this in a Report Builder report, is has become a manual process. >. Sums of Referrer Instances and Referrer Visits is similar. But as the image below showing, Page Views = 2120, Instances = 856. Topics: Metrics. I constructed the report using Month and file name as row labels and instances (sub total) as metric. With the ability to add segments to a custom metric, analysts have the ability to create virtually any metric they can dream up. on AuthorThe reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s technology standards. Create a new rule in you Adobe Launch property by clicking “Add Rule” button under “Rules” tab. e. – Entries = 1 since ‘English’ is the first value in Entry Prop 1 Dimension : Server Call 2. You can also use the "Instances" radio button in your segment's variable setting. ”. Therefore when a user had page hit (in a visit some days ago) and then. Dimension models are available through the gear for any dimension in segmentation. Organizations with a contract for Adobe Analytics Standard, Premium, and Ultimate have access to Activity Map. Knowing the difference of these three is very. but with the way that Workspace works and the ability to build out segments on the fly to give context to your instances, I don't get any difference in value. 0 API Requests; Analysis Use Cases. It is defined in all the rules where s. If you have access to Report Builder Excel Add In that will allow you to trend more than 5 line items to compare and determine which pages went live in the period. These dimensions should be available in Analysis Workspace, Reports & Analytics, and Report Builder, provided that your Analytics implementation is enabled for Activity Map. Here are the steps to apply this filter: In Adobe Analytics, navigate to your Workspace project where you have your report. Test New Flow Instances. Environment Adobe Analytics. S. How to Get Data In and Out of SiteCatalyst - Part I | Adobe Blog. Under Actions, click the to add a new action. For AEM Assets Insights configuration you need the following credentials. User. Check the Permissions. Previously, any Google AdWords/DFA or Microsoft Bing Ads data would have to be viewed in Adobe Advertising Cloud (AMO) or in Google/Bing. Follow these steps to change the Authentication Browser in Power BI. < It looks like Download Link Instances and CTA Click(e15) are not having the same "where" condition. To add a new UI element, highlight the appropriate element and press Ctrl + Left click. . Then: "Occurrences" = hits where values had been set or had been set previously and are still persisting. For your information, each prop variable will be shown in Analysis Workspace together with "Exit" and "Entry" variations. Activation (enablement) 2. The ‘Instances’ metric shows the number of times a dimension was explicitly defined in an image request. >. For example, a framework is configured to use the diiweretail report suite and author is the selected server instance. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. ly numbers are updated in real time. Link Clicks = The total. beato. But while they may offer attractive. Thanks for your replying. It counts the number of times it receives an eVar value (instances), number of times a value is received or persisted (occurrences), visits and visitor. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. 1. The ‘Custom link’ dimension reports the names of custom links implemented on your site. 1 Accepted Solution. User. Directly map the Data Element to the ‘Global Variables’ section of Adobe Analytics Extension. We're met with the following error: Exception: Metric "instances" not supported in. Count Unique instances of a Evar in Report Builder. Check the Permissions. This video shows you how to set it up. Save custom metrics with. >. If it's in the regular UI it should be in DW too. The difference between Page Views, Instances and Occurrences was successfully understood. The next instance of the word or phrase you're looking for will be highlighted in the document. Currently Referrer Instances are not counted if there is just an IP address as server or a short name. Adobe Analytics Activity Map is a feature within Adobe Analytics that provides a visual representation of user engagement on web pages and mobile apps. With the AWS SAM CLI , you can easily author automated integration tests by first running tests against local Lambda functions before deploying to. 232. Hope this helps you. My metrics are Visitors, Visits, Page Views and Download Link instances. 389 (Event5) Vs 3. Admin. This dimension helps you understand which links were the most successful in driving traffic to your site. These models are primarily helpful for sequential segmentation, and allow you to segment for persisted values of a dimension (default), instances, or non-repeating instances of a dimension. EF IDs act primarily as keys for sending. In Customer Journey Analytics, deduplication occurs at report runtime, providing more flexibility. Add the metrics that you would like to save as the default metrics. Advertising Analytics lets you see all your Google and Bing Paid Search data side by side, within Adobe Analytics. I have enabled one eVar5 as merchandising eVar with product syntax. Hi to all 🙂. Adobe Analytics is the most powerful tool available for analyzing digital consumer data, but it’s easier to grasp if you know where to start. Hi Anitha, Every eVar has its own Instances metric (look for eVar Name Instances). YOLOv5 🚀 is the world's most loved vision AI, representing Ultralytics open-source research into future vision AI methods, incorporating lessons learned and best practices evolved over thousands of hours of research and development. Keep in mind that an instance is not always recorded when the post_evar. On your desktop, run the Document Routing Agent. How does Activity Map support Single-Page Applications (SPA)? Every few seconds, Activity Map scans the web page, looking for changes to the page. Add the target URL in the Link To box, then expand the Link Tracking area. Like. Other Segment server libraries - Segment’s in-app Event Tester Tool. The ‘Custom link’ dimension reports the names of custom links implemented on your site. Adobe Analytics is more complex than I thought. However, it means I didn't understand another my custom metrics (CTA Click(e15)) before. Incidents in Microsoft Sentinel can contain a maximum of 150 alerts. Expand the Link Tracking accordion, which reveals the Track download links checkbox. Port 8787 is required if you use RStudio. ThanksDear H_L, Understood your scenario and your query. DescriptionA click-through is an instance specific to last-touch channel. - [Instructor] Two of the most commonly seen standard metrics in Adobe Analytics are occurrences and instances. Various reports in Adobe Analytics can show “Unspecified”, “Other”, or “Unknown”, depending on the specific report viewed. Though we can run the report through the user interface, we cannot run the report through the API. Adobe Analytics. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo Engage Metric "Instances" is missing in Data Warehouse. 2775 To Report Fraud, Waste & Abuse: Submit a report online here or call the toll-free hotline at 1. To find particular patterns or trends, it also finds slight changes to the data.